Innovation through cooperation. The Mobile World Congress (MWC) in Barcelona is the most important international mobile communications fair where Deutsche Telekom is underlining its image as a reliable partner and an enabler of innovative business ideas.
Running under the slogan ‘WIN WITH PARTNERS’, the fair stand focuses on the strategic expansion of international cooperative ventures.
All thematic areas, partners and products play their part in an urban-style enactment that has been inspired by the idea of re-naturalised big cities. The outstanding landmark in the Central Park is an oversized tree swaying in the wind. It is a metaphor symbolising the dynamism of the European communications market and the group’s aspiration to sustain and consolidate its international leadership role through a highly efficient network of partnerships.
The stand as a city for partners. Life is for sharing.
Client … Deutsche Telekom AG
Running under the slogan ‘WIN WITH PARTNERS’, the fair stand focuses on the strategic expansion of international cooperative ventures.
All thematic areas, partners and products play their part in an urban-style enactment that has been inspired by the idea of re-naturalised big cities. The outstanding landmark in the Central Park is an oversized tree swaying in the wind. It is a metaphor symbolising the dynamism of the European communications market and the group’s aspiration to sustain and consolidate its international leadership role through a highly efficient network of partnerships.
The stand as a city for partners. Life is for sharing.
Client … Deutsche Telekom AG
Agency … Mutabor Design GmbH
Creative Direction … Axel Domke
Art Direction Communication … Claudia Guretzki
Art Direction Architecture … Tobias Huber
Designer Architecture … Joahnna Becker, André Nakonz
Creative Direction … Axel Domke
Art Direction Communication … Claudia Guretzki
Art Direction Architecture … Tobias Huber
Designer Architecture … Joahnna Becker, André Nakonz
