Telekom | Take Off
Life is for sharing.
 
The Deutsche Telekom requested a clear sign that was visible from a great distance for the Cologne/Bonn Airport. The air­port in the vicinity of the company head­quarters served as both the location and source of inspiration. The per­manent lighting in­stallation “Take-off.” was inspired by the run­way lights on the tarmac. When­ever a vehicle passes by the installation, a light impulse is triggered which trans­lates the move­ment of the vehicle into a dynamic take-off sequence. Thus, the feeling of anti­cipation and excitement that per­meates the terminal before take-off becomes palpable even before arriving at the airport.
 
Client … Deutsche Telekom AG
Agency … Mutabor Desing GmbH
Art Direction Architecture … Tobias Huber
Technical Direction … Christian Hergarten
Programming … MESO Digital Interiors GmbH
 
Awards … ADC 2014, Bronze, Kommunikation im Raum / Licht
 
Telekom | Take Off
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Telekom | Take Off

Interactive Brandinstallation for the Deutsche Telekom AG at the airport Cologne/Bonn 2014
79
1,264
2
Published: