The International Committee of the Red Cross (the ICRC) approached us to help them redesign and build their multilingual online platform for use on mobile devices. But that was just the starting point of a project we’re very proud of and honoured to work on.
At first we looked at a direct solution to making the ICRC website responsive, but very soon we realised that wasn’t enough: ICRC deserved a new and improved platform to provide visitors the right documentation. And tell them the important and compelling stories of their work.
A clear focus on content
ICRC provides important and valuable information on various topics. Our challenge was to make everything user-friendly and accessible in the most simple way. This clear structure makes sure the visitor quickly gets an idea of what the ICRC is and does. It also helps to get to important content quickly or be convinced to support the ICRC.
A new look & feel
To make the content really stand out we had to create a completely new look & feel. We made sure the pages support the content by avoiding unnecessary navigation or other (visual) clutter. We chose a new limited color palette to support the content and help visitors identify global contenttypes. We chose a sand for the main color, blue for the resource centre, green for locations & operations and reserved red for attracting attention to operations and subjects where we need the help of visitors.
Responsive, of course
Going back to the initial question, making icrc.org responsive, we managed to come up with clever design-solutions for this concent-heavy site. This was a process where we designed a lot of elements and components in the browser. That’s the only way to find out if a UI-design solution actually works. This was an iterative process that led to a great result.
Together with the ICRC we will continue to work on this important platform that is a source of knowledge and insight for the entire world.
