Higher conversion rates and more ease of use for mobile users. The assignment was simple and so was the result. No fancy trappings on the new site for KwikFit, but plenty of space and a structural focus because it’s nice to shop in a quiet environment.
Mobility as starting point
More than a third of the visitors to the KwikFit site are viewing the site on their mobile device. So we focused on making the website fully responsive. After all, we want to give the site’s visitors the best possible experience. Our designers created surprising and detailed solutions for the new site. It provides the visitors with useful, intelligent, and simply beautiful interaction on all screen formats.
Optimized orders
The new ordering system is streamlined and sends visitors straight to their objective. Because with the large and diverse offering that KwikFit has, some focus can be very helpful. The site is designed to be of the utmost assistance to its visitors and only presents logical choices. If you are making an appointment for an MOT test, you are given a different route to follow than someone looking for new tires. So site visitors are treated to super service and experience more convenience. And it shows in the conversion rates.
“Getting to and then maintaining a spot in the top 3 of best websites in the netherlands – that’s what we’re going to achieve through continual innovation.”
—Arjan van der Meer, Marketing Director of KwikFit
Results
The identity of KwikFit as a professional service provider is now clearly expressed in its online environment. The expertise of KwikFit shows in the professional way that visitors are approached and is also literally given a face by the chosen photography. We did a user survey during the development phase and used the results for further optimization. The survey showed that positive online customer experience contributes to a positive experience of the company as a whole.
This project was realized through a well-balanced collaboration between KwikFit and Flexyz. They developed the underlying technology while we focused on UX design, visual design, front-end development and conversion optimization.
