Movi Character- Ethan Mascarenhas, Guzaarish 

 

Demographic
• Age : 40-45
• Gender group: male
• Location:- Goa, India
• Relationship status: single
• Profession: was a great magician of his time; but after the accident he became a RJ
• Ethnic background
• Religion: Christian 

 

Behaviour:
•Habits: likes to read (while reading he likes to follow the words) and likes to be connected with the social world using TV, news papers and radio; he likes to solve other peoples problem using his radio’ time table
•User status: occasional
•User rate: light
•Lifestyle knowledge: strong; he prefers particular things which represent him; such as his “stage hat”
•Shopping style: enjoys
•Involvement level: high
•Aspiration:  freedom


 

Mood board:- The fashion forecast of 2014-15 Summer-Springs, is Dapper Dan. The Dapper Dans are a barbershop quartet that performs at Disneyland 

5 key word from the characteristic of Ethan Mascarenhas, which worked as my insights. 

Glasses:-

-Should represent Ethan’s personality and his profession of a magician.

 

An illusion  created in the frame. A foldable temple that goes into the frame and the frame folds and overlaps over each other.

Watch:

• A watch designed for Ethan which could be visible for his vision.

• It should represent his personality as a magician and as an inventor

 

A watch that does not look like a watch.

Shoes:

• Shoes which he can wear when he is going out.

• Footwear designed for him while he is on wheelchair

• Should not give him shoe bites

• Easy to wear and should not be slippery.

paper mockups

Bag:

• A bag which gives a sense of freedom while he is out in the world surrounded with other people.

• It be connected to his wheelchair and removed whenever required.

• This is compartmentalized and organized.