Movi Character- Ethan Mascarenhas, Guzaarish
Demographic
• Age : 40-45
• Gender group: male
• Location:- Goa, India
• Relationship status: single
• Profession: was a great magician of his time; but after the accident he became a RJ
• Ethnic background
• Religion: Christian
Behaviour:
•Habits: likes to read (while reading he likes to follow the words) and likes to be connected with the social world using TV, news papers and radio; he likes to solve other peoples problem using his radio’ time table
•User status: occasional
•User rate: light
•Lifestyle knowledge: strong; he prefers particular things which represent him; such as his “stage hat”
•Shopping style: enjoys
•Involvement level: high
•Aspiration: freedom