The Old Town of Li Jiang, which is a well-preserved old city with significant culture, is a central town in Yunnan Province, where is located in the south west of China. The objective was to design a logo, set of icons, artwork and other component. The logo was consisted of two waterwheels and a typical building. It looked like a traditional Chinese painting from the distance. A set of icons included handicrafts, architectures, landscapes and traditional food. The inspiration of the artwork came from the peacock feathers, which was a sophisticated element designed in the local costumes.
