The design brief was to create a packaging of dog treat. In this case, the whole packaging looked high end and eco-friendly. To differ from the ordinary dog treat, on this one, the texture of the paper was sustainable, which showed a sense of recycled. For the logo design, the main character was a French bulldog. The name is Rocco’s Kitchen. It came from a real dog, which was a well-trained dog. He got a lot of prizes during the competitions. The packaging had five boxes and two tins. Each one focused on type settings. On the back, there was a recipe of each flavor. Also, the costumers would learn how to cook the dog food from the recipe. Also, The interesting one is the bar code. Its shape looks like a bone, which followed through the concept. More over, the outer container was going well with the packaging and consistent to the entire design.
