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    Brown-Forman’s Woodford Reserve is poised to capitalize on the ever expanding bourbon category. Our task was to align the visitor’s experience at… Read More
    Brown-Forman’s Woodford Reserve is poised to capitalize on the ever expanding bourbon category. Our task was to align the visitor’s experience at the distillery homeplace as it grapples with relentless visitor growth. The process started by listening, including: consumer and market research, current visitor experience audit and identifying ideal brand experience. We plotted improved tiered tour experiences and developed a roadmap for future expansion. Renderings shown reflect the visitor center renovation and expansion which opened in 2014. Project: Woodford Reserve Distillery Client: Brown-Forman, Woodford Reserve Agency: Clickspring Design Principal Designer: Erik Ulfers V.P. Design: Steve Dvorak Designer Directors: Paul Benson, Arjuna Balarajan Renderings: Paul Benson Read Less
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Project: Woodford Reserve Distillery
Client: Brown-Forman, Woodford Reserve
Agency: Clickspring Design
Principal Designer: Erik Ulfers
V.P. Design: Steve Dvorak
Designer Directors: Paul Benson, Arjuna Balarajan
Renderings: Paul Benson