When L'Chaim walks into the room, all the locals know it's time for a party. For all the newcomers it will soon be a night to never forget — As the Klezmer band L'Chaim is a party band that celebrates life. The enchanting tunes, the gypsy style, the vibrance and energy performed are all strong and fortunate elements to work with.
The process to create the band's promotional works we're done the same way how L'Chaim plays — Total freestyle. The goal was to make the design look as a whole — like the harmony of a song or an musical album. With this comes preparation. Typography was papercrafted, and with the help of Vincent Basler pictures were made of the band, and of an old man to be the cover icon. Why an old man? If this band is all about celebrating life, who is best to judge than a man who's seen it all?
All the images we're cut up, and forged into one big celebration. In the end all it took was one photo to create the final image. With the use of white elements things are kept professional, as the album's release aimed for international fame. "Sure it's a party, but it's not the circus you know".
The making of —