Almost anything can be turned into a brand, even ourselves.
In this project I studied my personality, likes, dislikes, and qualities. All of this traits were brewed down into a brand. This brand was called "The Unit".

We are:
We are an art gallery that showcases art work from the homeless community. Our main goal is to bridge the gap between the homeless and theis community. We embrace, respect their culture and lifestyle. We want to unite our community and give the homeless a place where they can be recognized for their talents. We are their voice; there fore we have to be very flexible, spontaneous and outspoken. And our style has to be very raw and rebellious to identify us with the homeless community.

Mission:
We will adapt to changes in our society and also adapt to its new needs. Our involvement with the community will be a critical point to magnify the impact of our company in this world.

Free souls:
Many live live in downtown and many migrate towards downtown in the early morning, they move around downtown the entire day, but always stop and rest in the same place every-day, where they gather with their group. They sleep and fly together as a family. Dig through people's trash is search of treasures, and whether they find it or not, their day always comes to an end as the sun sets.
Pigeons and homeless persons are soul mates, inseparable through necessity, but they are free and detached of the common lifestyle of this fast moving world.