Child Care Alliance Los Angeles is a non-profit organization that represents agencies in Los Angeles County, which offer a variety of early education and child care services and programs. Our goal was to create a simple and memorable brand that parents and their children can relate to. The colorful image makes it fun, friendly, and approachable. The photography is whimsical, serious, and inspirational. And in contrast, the typography is serious to get our message across in a professional manner.