Craving Digital recently completed this fantastic selection of underwater images for Smirnoff.
We created the ink/paint effect in retouch using in-house assets and images, to show that the models clothing colour was dissolving in the water. We then created a single backplate for all the three images and added effects in retouch.
Credits:
Client: Smirnoff
Agency:
McCann
Retoucher:
Chirag Doshi
Thank you very much for taking the time to view our latest work.