Heaven is an elusive concept. It's part of our vocabulary but nobody really believes in it. That's the insight that led us to conceptualize a campaign asking people to simply
BELIEVE.
It went perfectly well with Britannia Nutrichoice's cookies, which are healthy yet so indulgent that they had to be called 'Heavens'.
FB Cover Photo
FB POSTS
We asked everyday people what's their take on Heaven.
TEASER VIDEO
MEDIA BANNERS
FACEBOOK POSTS
THE INTERACTIVE VIDEO
Featuring chef Vikas Khanna conducting a blind taste-test.
THE MICROSITE
All communication led users to the microsite that opens to a pop-up of Vikas' video, in case the user hasn't seen it. The product is revealed in the first glance itself and leads to the Heavens TVC. This led to a curation of all things as incredible as Heavens from all over the world.
