Valentines on Eurostar
- 2014 -
Brief: Design a promotional product, packaging, or service to promote Valentine's Day on Eurostar.
The concept focuses on the ticketing element of the experience and finding out where one is going. As a promotional offer, customers would be able to buy a surprise ticket for their loved one to receive a Eurostar monogrammed envelope which would include a set of origami instructions. Completing the instructions would be the how surprise destination is found out.
Letter monogrammed with the Eurostar logo to increase the excitement of receiving it
The process started off looking at 3D origami models such as monuments, progressing into simpler, more compact final designs.
Initial origami exploration including 3D symbolism such as monuments
Deciding on a flat origami heart conforming with the Valentine's theme, a net with scattered graphics was resolved so the graphics assemble in the centre of the heart to reaveal the holiday destination, via a tell-tale icon. This would be received in the mail, accompanied by a letter and instructions.
Development of the centre graphic
The scattered graphics are almost unnoticeable or look irrelevant and random until the heart is folded together.
Front and back of net with guidelines for folds
The set of instructions have 14 easy steps to follow. The method encourages users to complete the process as the graphic is not visible until the last steps.
Easy to follow instructions highlighting the line of fold to further aid and simplify the origami process
The graphic in the middle would be a vector graphic of an iconic buildng, delicacy, attire etc to give away the destination.
Final prototype for destination to Paris
The promotional video below shows how the various elements of the project are envisioned to tie in together with the user.
The end piece creates a lasting impression on a partner and can be kept as a piece of memorabilia for the trip.
