Squishies Label For Marvin's Magic©
- 2018 -
Brief: Design a 6" x 6" label for a new line of 'Squishies'.
The final design was produced and sold in Hamley's toy store, London. Copyright Marvin's Magic©.
Initial research showed common squishies packaging to be a mix of bright and pastel colours with cute illustrations suggesting some of the product shapes. After initial illustrations of trending squishies (e.g. mermaid, unicorn, cakes etc.), the focus lay on placement and background.
Feedback asked for the removal of Marvin's Magic branding and preferred the first design. This was followed up with a few different colour ways for the text.