2060 | Exhibition Design

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General Electric & Nuovo Pignone

20th Anniversary Event @ Stazione Leopolda, Florence, Italy

EVENT: “GE Oil & Gas. We imagine the future"

T: 2 day-event // 29th/30th November 2014

W: Celebration 60th anniversary of the iron foundry Nuovo Pignone

W: Celebration 20th anniversary of its acquisition by General Electric.

The project, designed by architect Alessandro Rustighi for Mediacross, from its conception to every little single detail, stands out for sharpened forms, as blades, aggressive/radical angles and hardness. The work-machinery force, post-industrial and technological innovation are the concepts behind and are represented by materials as metals, cable, concrete, pvc and LED wash lights. All with a futuristic, restrained/sobriety and audacious look, creating a contemporary art gallery like atmosphere that matches perfectly and even enhances the strong personality space of the once in the past train station.

EXHIBITION

Once inside the itinerary starts with a giant ribbon / tape as main architectural element which guide the visitors through the history of this long-term business association but also through the spaces.

80 metres of this angular bending structure of dibond aluminium is the main support and timeline along the exhibition where several light boxes showing an impressive photographic archive have a key role.

LOUNGE

A contemporary underground feeling and a post-industrial science fiction look is present everywhere and specially in the leisure zones as the VIP area, divided into intimate and private recesses by 5 square metres of translucent PVC cylinders, and the main open lounge area which is articulated around a cubic iron cage lamp designed for this space, as most of the elements of the project.

AUDITORIUM

A 300 seats auditorium where inspirational talk shows and debates have taken place.

LAB

An experimental children’s lab plus an area where to wander among different elements of the company’s production.

HOLOGRAM

are the last stages of the historical tech-tour which ends in a unique wide space with a 10 metres holographic video projection of an impressive 2/3D turbine that thanks to an optical illusion seems to be coming out of the wall and floating in the space.

RE-ACTIVE INSTALLATION
Captivating interactive video mapping projection of huge bright rotating turbines outside of main entrance of Stazione Leopolda.

VIDEO
Video is also a constant element either with an informational and communicative purpose but also as part of the interior design. Several videos have been created. Some specially noteworthy are the one that gives you an overview of the history of the power company using modern postproduction effects or a video wall installation working as the lighting of the bar capturing the attention with syncopated images of futuristic bulbs, flairs and beams of light.

AUDIO
Audio system provide by a collaboration with K-Array. A KAN 200+ Anakonda,2 x KR402 and a KO70 supported this impressive space of the exhibition. In the 300 seat auditorium where inspirational talk shows and debates have taken place 2x KR402s and a KO70 as an additional sub. Due to the large open space, the building suffered a lot form noise reverberation however, due to the intelligent design of the speakers this was not an issue at all.

PRODUCTION: 8 WEEKS

SET UP TIME: 36H

MATERIALS

CARPENTRY

2       TECHNICAL EXECUTIVE
21   BUILDER
5300 KG   IRON

500 KG PRE-ZINC-COATED

320 KG ALUMINUM

10 PERSONS FOR INSTALLATION AND REMOVAL
12 MOVES WITH 65Q TRUCK

STAGING

1   COORDINATOR
3   TECHNICAL EXECUTIVE
11   BUILDER

2       PAINTER IN LABORATORY
110   SHEET DIBOND ALUMINUM 150x300CM
3 KM    IRON CABLE 1MM

900 Mq PVC FILM

800 Mq BLACKOUT FABRIC

90 Mq POLYCARBONATE

32   PERSONS FOR ASSEMBLY
36   PERSONS DISMANTLING
2   FORK-LIFT TRUCK
6   ELEVATOR PANTOGRAPH
2   MOVES WITH 9MT TRUCK

INFINITE MOVES WITH 4,4MT VAN

LIGHTING

12   HEAD MOVABLE ROBE BEAM 300
48   HEAD MOVABLE ROBE LED WASH 600
18   SHAPER ETC 750W

62   SHAPER ETC 750W OTTICA 26°
160   PAR 64 1000W LAMP CP61
36   PAR NEL ETC 750W
180   SUPERLUCCIOLA 75W
36   ELECTRIC PANEL 6X16A SP32A
108   CHANNEL DIMMERS ADB 3 KW
3   CONSOLLE SPARK COMPULITE COMPUTERIZED
1,5 KM CABLE 4 CC

280 KW POWER TOTAL

12 ASSEMBLY, DISMANTLING AND TECHNICAL ASSISTANCE

VIDEO

130000 ANSI LUMEN VIDEO PROJECTION HD

1200 INCHS MONITOR HD

700 M OPTICAL FIBER

25 CPU FOR CONTENT MANAGEMENT

12 PERSONS FOR DESIGN AND PRODUCTION

10 TECHNICALS FOR ASSEMBLY, ASSISTANCE AND DISASSEMBLY

4 MOVES WITH 35Q VAN

BROADCASTING

12 CAMERA
14 TECNICALS
12 KW PA SYSTEM

2      EDITING STATION
10     PERSONS FOR ASSEMBLY AND DISASSEMBLY
2 KM   AUDIO CABLE

6 MOVES WITH 35Q VAN

PRODUCTION

Client: GE Oil & Gas Production

Company: Mediacross

Executive Producer: Guglielmo Boggia

Line Producer: Tullio Boggia

Project Supervisor: Alessandro Rustighi

Architect: Alessandro Rustighi

Art Director: Jacopo Taccogna

Visual Director: Ignacio Heer

Set Designer: Simone Serlenga
Designer: Matteo Salvadori
Production Assistant: Lucas Berisso
Graphic Designer: Jacopo Taccogna, Ignacio Heer, Alessandro Rustighi, Sara Davieri & Andrea Cerboneschi Editor: Alexandre Biondo & Martin Lago
Grade: Lorenzo Evangelisti
Motion Graphic Designer: Ignacio Heer, Angela Gennaretti, Raffaele Cafarelli & Andrea Cerboneschi
3D Artist: Riccardo Rossi, Raffaele Cafarelli & Martina Roghi
Interactive Designer: David Hartono
Network: Francesco Davieri
LAB: Impact Hub Firenze
Musical Composition: Simone Lalli
Audio FX: Simone Lalli
Audio Solutions: K-Array
Stylist: Daniela Fiorilli
Hair & Make Up: Angelo Nenna Pintor
Dress: GUEN

PR Agency: Hill+Knowlton Strategies

Media Planning: AD Spray

Set Photographer: Jacopo Taccogna & Lorenzo Evangelisti

Backstage & Timelapse: Stefano Bertini & Martin Lago

Audio Backstage Video: Egon Frinz