Audi activesphere concept
2023
UI • MOTION • MR
Mixed Reality App + Film
...with the help of mixed reality glasses, users can access and interact with virtual controls and content. These are displayed contextually and as needed in the glasses – if the users focus on the corresponding UI elements with their eyes, the system recognises their interests and activates the targeted functions. Different levels of detail ensure intuitive operability even with more complex functions. The spatial, gesture-based interaction adapts to the users and reacts in real time with the vehicle and the digital content...
...with the help of mixed reality glasses, users can access and interact with virtual controls and content. These are displayed contextually and as needed in the glasses – if the users focus on the corresponding UI elements with their eyes, the system recognises their interests and activates the targeted functions. Different levels of detail ensure intuitive operability even with more complex functions. The spatial, gesture-based interaction adapts to the users and reacts in real time with the vehicle and the digital content...
UI concept to enhance the driving experience by integrating cutting-edge technology and innovative design principles. Augmented Reality technology utilised to create a spatial interactive and immersive interface that seamlessly blends virtual elements with the real-world environment.
The project involve the development of a user-friendly and intuitive AR interface that provides real-time information and enhances the driver's situational awareness. The interface is projected onto the windshield and integrated into the vehicle's heads-up display [HUD], enabling drivers to access vital information without diverting their attention from the road.
In addition to the AR interface, the project also involve conducting motion studies to optimise the user experience and ensure the interface's usability and ergonomics. These studies focus on understanding how drivers interact with the AR elements, the effectiveness of different gestures or voice commands, and the impact of the interface on driving performance.
The combination of the Augmented Reality User Interface and the conducted motion studies will contribute to advancing the automotive industry by providing an enhanced driving experience, improved safety features, and seamless integration of technology.
The vehicle shown is a concept vehicle that is not available as a production vehicle.
Client: Audi AG
Head of UI/UX Design AUDI AG: Sid Odedra
Production: Kieferworx
Film Production: Acht Studio, Hyperbowl Studio
Digital Team
VFX Production: Territory Studio
Creative Director: Paul Boulding
Art Director: Alex Delis
Digital Producer: Quentin de la Martiniere
Production Manager: Harriet Craig
Producers: Poya Shohani, Uira Scotoni, Gabriel Ralls
Head of Digital: Perry Mason
UX: Rich Mumford
UI Spatialization: 5puj47980xk
Motion: 5puj47980xk, Olly Robertson, Darren O Donoghue
Unity Developers: Stuart Spencer, Daniel Turner
Film Director: Felix Müller
Unity Developers: Stuart Spencer, Daniel Turner
Film Director: Felix Müller
