For the Design Process course I was tasked to  develop a logo that will represent me as an artist and designer. Because I am leaning more towards animation for my professional career, my goal was to portray myself through this logo in a way that would have animation involved in some way.

 

As I started to think of ideas for a logo in which I could somehow portray the illusion of motion, I remembered I had once heard of futurism. I vaguely remembered that it deals with static movement of shapes or bodies in a two-dimensional surface. I decided to further my knowledge on futurism, which led me to discover that cubism had greatly contributed to the formation of this Italian artistic style.

I came across several artworks that depicted cubism and futurism throughout this research. There was one that I found particularly interesting, "Nude Descending a Staircase". I learned that this piece was made using both styles.

 

To start off this decision-making process, I decided to doodle some ideas down in thumbnails. I tried out having my first name and last name all spelled out, and using only my initials as well. As I was trying different ideas, I noticed that I unconsciously kept going back to a cursive type of font. I had picked a font style without realizing it. When I went on to make it digitally, I chose the Good Vibes font.

 

Additionally, I tried making the letters in a cartoon-ish kind of way as an attempt to embody animation, but I didn't actually like it. I decided it would be a good idea to somehow incorporate the research I had done into my logo, so I came up with the idea of creating a transformation from an E to a P, all in one two-dimensional frame. Considering I can't do cursive writing neatly and effectively, I decided to work digitally from this point on.

 

I used Adobe Photoshop CS6 for these digital thumbnails. By utilizing the timeline, tween tool, and placing my initials on different layers, I was able to create a smooth transformation from one object to the other.

Because it is a logo, I didn't want it to have too much of a complex design, but not too simple either. I decided to have 4 photograms. These photograms were divided into 4 pieces. In my opinion, divisions into 2 and 3 pieces couldn't quite portray the illusion of movement, and would be rather simple. However, 4 could easily give the effect of motion, and because it is an even number, simultaneously make it somewhat symmetrical.

I truly like how the final product turned out. It almost looks as if one were looking at these neat letters through glass, effectively giving the sense of movement.

I decided on this type of design for my business card, envelope and letterhead to mantain to aesthetic design of the logo and build a harmonious pattern.