After some years of serving fresh and 100% organic food to the people of cologne from a store, Pick-a-Pea decided to produce their successful soups for retail stores to make them available for a broader audience. We re-designed the logo, the labels for packaging and the website to emphasize the brand and make them even more distinguishable amidst competitors by applying a rather clear and straight design. Done in Co-operation with Debüser & Bee.