Uber
Promotion & Identity
Promotion & Identity
Akko worked with Uber, a car service dispatching mobile start up, on a unified brand and marketing system, targeting specific segments (web ads, in-car print collateral, and the notorious SXSW pedicabs). Akko used narrative to create a recognizable and clear message about the value of the premium-ride promise of Uber in a world where taxis are unreliable and of "varying quality".