What is more inspiring than a relatable person striving to achieve awesome goals?
In earlier campaigns CollegePlus had focused on extraordinary students. The problem they were protégées which made them very hard for most students to relate to them. They were impressive but normal students couldn’t paint themselves into their shoes. To solve this we needed a “popular hero”. Someone just like you and me who was reaching above and beyond the normal.
To do this I spent a week following Jordan around to her various activities filming and photographing them. When I returned I built a landing page designed to inspire prospective students using her story.
Unfortunately the campaign is over and the page is offline. However here are some of the visuals including the short film I created.
In earlier campaigns CollegePlus had focused on extraordinary students. The problem they were protégées which made them very hard for most students to relate to them. They were impressive but normal students couldn’t paint themselves into their shoes. To solve this we needed a “popular hero”. Someone just like you and me who was reaching above and beyond the normal.
To do this I spent a week following Jordan around to her various activities filming and photographing them. When I returned I built a landing page designed to inspire prospective students using her story.
Unfortunately the campaign is over and the page is offline. However here are some of the visuals including the short film I created.
Jordan's Short Film
