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    A project to reeducate our prospective clients
When you have 150,000 people in your marketing pipeline it can be hard to educate them on product changes. 
The strategy for this campaign was to address the visitors as part of our family. Then in simple and clear copywriting present the new direction of the product. At the end of the page we gave them an choice of actions to take. From that we could gauge the how well the new ideas were resonating with our prospects. 
This campaign has ended and we learned a lot from it. Below is a snapshot of the landing page.