NYC Department of Education: StarTchr Project
In 2014 Brand Labs NY was approached by NYC Department of Education Office of Arts and Special Projects with a unique challenge: to connect, involve and support the professional development of NYC’s arts teachers. We came up with a hybrid technological solution which was based on our partner Learning Management System and rooted in social media best practices. As a result Arts Educator community of New York now has a place to support, share, and grow upon best practices. It’s called StarTchr – www.StarTchr.nyc
StarTchr was introduced to the Arts Education community via a Trailer Website which has generated unprecedented engagement surpassing set goals by over 300% in the first week. As a result the platform launch had its much needed base of curious and loyal early adopters and brand advocates.
First email blast announcing StarTchr trailer release and project launch date
StarTchr trailer/teaser video
Public home of StarTchr.nyc
StarTchr.nyc - member portal
NYC Department of Education: StarTchr Project
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NYC Department of Education: StarTchr Project

In 2014 Brand Labs NY was approached by NYC Department of Education Office of Arts and Special Projects with a unique challenge: to connect, invo Read More
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