ProsSport Wellness - Maloof Money Cup 2010
ProSport Wellness
Visual Branding program - Maloof Money Cup 2010
In May of 2009 several of BrandLabs' healthcare clients with offices throughout the five boroughs and specialties ranging from physical therapy to internal medicine and cardiology were joined under a single umbrella to market their services to the extreme sports communities of the tri-state area. ProSport Wellness was born and what better place to launch than the biggest skateboarding event in NYC history. We partnered up with Maloof Money Cup NYC where PSW was positioned as the official first aid and medical team. BrandLabs commissioned TOP NYC skateboarding stars to represent PSW at Maloof, drawing incredible crowds to the brand’s locations throughout the venue. Furthermore, considering the skateboarding community demographics we joined forces with MetroPlus - a subsidized medical coverage provider. The PSW launch was a tremendous success which immediately placed the brand in the hearts and minds of NYC skateboarders, skate fans and their families. With continued first hand exposure, today PSW is the authority on all medical related issues for NYC skateboarding community and by relation - their families and supporters. From daily medical advice to first aid support at every event in the Metro area - ProSport Wellness is top of mind!
ProsSport Wellness - Maloof Money Cup 2010
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ProsSport Wellness - Maloof Money Cup 2010

ProSport Wellness branding program and brand roll out at Maloof Money Cup NYC 2010
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