In the Philippines, one in every five Filipino women up to 49 years of age have experienced some form of physical violence since the age of 15 according the to the National Statistics Office. What is more concerning is that women are being blamed for the attacks especially attractive women. Good looks and fashion sense are often being misconstrued as “flirtatious” actions that provoke men to violence but there really is only one person responsible: the perpetrator. This is not only a trend locally but globally as well, enough for it to be declared a “silent violent epidemic” by the American Medical Association. Thus, there is a need for women to learn how to protect themselves with whatever is available. In most instances, that would be their favorite fashion pieces.

 

In response to this, Preview Magazine, one of the country’s leading fashion magazines, and advertising agency Publicis JimenezBasic partnered with self-defense experts to carefully devise practical techniques for women, on how to use their fashion accessories to protect themselves in a campaign called, “Fashion Is Power”.