THE CHALLENGE
Visa has been an official partner of the Dubai Shopping Festival for over 20 years and for 2016, we wanted to give people a shopping experience that lived up to Dubai’s impossible image.
Visa has been an official partner of the Dubai Shopping Festival for over 20 years and for 2016, we wanted to give people a shopping experience that lived up to Dubai’s impossible image.
THE BIG IDEA
While everyone was giving away prizes, we gave them VISA’S IMPOSSIBLE DEALS. We gave people 32 days of impossible deals from movie tickets all the way up to luxury cars. The problem was, even though the deals were on print, the web, social media, a YouTube takeover, and on Uber the skeptical people of the internet still thought it was a scam. So we created a series of videos based on the internet’s biggest scam videos. We put a whale in Dubai Marina, a man on the window of the Burj Khalifa, and an ostrich on a hoverboard just to prove that not everything you see on the internet is real but Visa’s Impossible Deals are. And, of course, the response was unreal.
While everyone was giving away prizes, we gave them VISA’S IMPOSSIBLE DEALS. We gave people 32 days of impossible deals from movie tickets all the way up to luxury cars. The problem was, even though the deals were on print, the web, social media, a YouTube takeover, and on Uber the skeptical people of the internet still thought it was a scam. So we created a series of videos based on the internet’s biggest scam videos. We put a whale in Dubai Marina, a man on the window of the Burj Khalifa, and an ostrich on a hoverboard just to prove that not everything you see on the internet is real but Visa’s Impossible Deals are. And, of course, the response was unreal.
THE RESULTS
We got twice as many sign-ups than expected, thousands of people claiming deals when they went live, and videos viewed more than 16 million times.
We got twice as many sign-ups than expected, thousands of people claiming deals when they went live, and videos viewed more than 16 million times.
