Hailing from India, I have never experienced snow. To me, a walk in snow seems to be a tedious and slippery task. In this project, my concept was to bring a fun element into this activity. I took inspiration from the experts - penguins - who are the best examples of adaptation to cold climates, and they are cute and fun. Thus, I created a snow-gear brand called GWIN.
GWIN is a playful and raw brand targeted at the youth. Point of sales and generating a lighthearted fun mood were the most important aspects to work on. Hence I designed packaging for it with the concept of "footprints in snow". The show box is such that when many boxes are stacked, it looks like penguins have walked across the boxes, creating an amusing expression.
