Set Design for TV Advert Animation
I was recently hired to produce background & set designs for an animation advertising running shoes.
The style of the animation was described to me as a black & white anime. The studio wanted backgrounds produced in a style of detailed linework and strong shadows.
Unfortunately, in the end the project didn't go ahead and the artwork was left unused.
I thought it was a shame to let it go unseen so here it is.
I added my own character designs to fill the scene - this was similar to the way the studio wanted the background to be used.
I hope you like it.
I go more in depth about the creative process in this blog post:
I go more in depth about the creative process for this piece in this blog post:
Background Designs a la Japanese Anime
Background Designs a la Japanese Anime
THANK YOU FOR VIEWING!