Jen Olive Hong's profile

Orange Telecom

Jen Olive Hong
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MOTION STUDIO: Solidla
CREATIVE DIRECTORS: Shane Zucker & Jason Ett
ART DIRECTOR: George Revilla
3D MODELER: Shane Zucker
 
ASSIGNMENT:
Orange is a European telecommunications company.  They asked us to pitch a logo resolve--communicating the different aspects of technology and the creative work that goes into Orange. 
 
Instead of literal tech elements, I created glass pieces to abstractly represent technology. Being inspired by how electricity traveled in waves, I had the glass pieces organize themselves in a rotating, descending pattern. I showed how the Orange energy moved upwards, fusing the panels and sequins into a luminous Orange cube--symbolizing the future that is Orange.  
VERSION A
orange Telecom unity yinyang pitch styleframes
orange Telecom unity yinyang pitch styleframes
orange Telecom unity yinyang pitch styleframes
orange Telecom unity yinyang pitch styleframes
VERSION B
orange Telecom unity yinyang pitch styleframes
orange Telecom unity yinyang pitch styleframes
orange Telecom unity yinyang pitch styleframes
orange Telecom unity yinyang pitch styleframes
VERSION C
orange Telecom unity yinyang pitch styleframes
orange Telecom unity yinyang pitch styleframes
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Orange Telecom
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Jen Olive Hong's profile

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Jen Olive Hong's profile
San Francisco, CA, USA

Orange Telecom

Orange Telecom asked us to pitch for an endtag that conveyed the yin and yang characteristics of their brand. The boards consist of different for Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives