client: Wojas S.A.
team: Jan Bielak, Anna-Maria Suchodolska, Łukasz Tabakowski, Ewa Buchowicz, Norbert Adamowicz
brief: Organizing the brand elements and designing a new logo. Finding a solution that would allow a simple and inexpensive
application of the new logo on products, as well as marking a wide variety of items intended for various end customers.
info: Conceptual project whose main idea was to create a symbol that was easily applicable on shoes and leather items. Moreover, it was to be suitable for all types of shoes (casual and smart). It turned out that the ideal solution was to create a symbol that can be embroidered using the same method and materials that are used during the shoe production. The shape of letter „W” present in the previous logo was reflected in proportions and inclination of elemtes creating an embroidered version of „W”.
