"We want to see outside what is going on inside the blender"  
Here it the briefing we received from KitchenAid
 
Agency - Saatchi & Saatchi Belgium
Art Director - Arnold Hovart
Account Manager - Justin Mol

Art Buying - Ingrid Deuss
Client - KitchenAid

Shooting the machine was really not easy: as shiny as a car, as rounded as a mirror ball ! One day and 18m of Translum later, it was done :)

Then the tornado ! We really wanted it to be appetite and real, that's why we dedided to shoot real elements.

The set was very inspiring...

Shooting result preview

And "a bit" Photoshop later... the Tornardo !

Final picture: