St. Cream is a concept store in Hamburg, Germany which offers a distinct selection of casual and fine clothing, shoes, accessories and everything in between from brands around the world.
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Assigned with a re-design of their brand to suit a more mature approach to the store concept, we wanted the identity to reflect the same emphasis on timeless design and great quality that goes into the selection of their goods.
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The design also pays hommage to Hamburgs long history as a port city, incorporating elements inspired by the facades of neo-gothic warehouse architecture, nautical symbols and an interior built entirely from reclaimed shipping palettes, contrasted by glass and steel.
