Heimplanet is a German outdoor gear brand whose award-winning, innovative products have garnered the company global recognition. Heimplanet’s mission is to create outstanding travel equipment that supports you on all your journeys, grand or small. Every Heimplanet product is carefully considered and developed in a way that often challenges conventions, yet always enhances your experience.
An entirely new identity with bold photography, a distinct typography, and minimalist layout principles all pay tribute to Heimplanet’s core vision: to explore new ideas, to accomplish things in a different way, and most of all to seek inspiration through travel. The new design language was applied to all key retail and product packaging elements as well as inspirational lookbooks and various promotional materials. The distinctively minimalist design for the packaging blends the outdoors with technological references, reflecting the tents’ innovative nature and ease of use.
Designed to evoke images of a high-tech, modern lifestyle product, Heimplanet differentiates its products among competitors and inspires customers to explore new ideas in traveling.