client: SOBIESŁAW ZASADA S.A. (2014)
team: Add van Dommelen, Jan Bielak, Amadeusz Wróbel, Sonia Mastalerz, Anna-Maria Suchodolska
brief: Organization of the company group image, creation of a modern and minimalist corporate identity for one of the biggest business consortium in Poland. Preparation of a systemic solution that clarifies the division of group activity into 4 main branches: automotive, real estate, production and lifestyle.
info: Conceptual project of Grupa Zasada rebranding. Creation of an image of a serious, mature and stable group comprising over 30 companies. Preparation of a system that allows visual organization of the company's image. During the conceptual work, our key decision was to cooperate with an experienced, Dutch designer and typograph Add van Dommelen. Our joined forces resulted in a project that we are proud of. Unfortunately, due to circumstances beyond our control, the project has not been implemented.
