SQUARE - identity
Pizzas sliced as the streets of Manhattan, by rectangular section ; mythical names : Times Square, Madison Square Garden… and these brownies and other local pastries cut into square portions with the same name.
That’s clear, New-York is "Square" !
Well, the name is found… For the branding, easy ! A simple typographic logo, elegant and timeless ; a colorful graphic pattern evocating Italy and the ingredients which garnish the pizzas ; a rhetoric a tad claimant ; “faces" of newly arrived mafioso, Ellis Island version... and that, identity is created !
Add to that a giant rotating panel, menu sleeves in the national colors imported from the US, and some displays well placed. Here we are !
Square : Pizzas and Coffee with Art !
(note that unlike the tone of this text, it is a little more complex than that to create an identity !)