Voilà ma Suisse is an Engagement Campaign by Mazda Suisse. People have the unique chance to show their version of Switzerland to the world by driving a Mazda programmed as a Street view car. They drive their favorite route, take panorama-pictures from it and tell individual stories about the parts of Switzerland they have chosen to drive through. We released five of these stories as viral films to raise awareness of the campaign. In this way, people are able to discover a whole new Switzerland beyond the clichés of chocolate, cheese and watches. The campaign results after 15 out of 21 locations: 300.0000 unique visitors on website, 2.200 routes requested, 1.083.071 views on youtube . (Campaign produced in 2014)