“Surreal is real in dementia” is a communication campaign designed for 
Enable Foundation Hong Kong, an NGO creating a cultural model 
for better understanding of dementia symptoms.
The campaign visualizes common dementia symptoms besides
 the most well-known symptom of memory loss. 
The campaign comprises videos, animated icons, print and posters.
Creative direction: Michele Salati 
Art direction: Michele Salati + Serial Cut™+ Bartholot 
Copywriter: Javier Valero
CGI: Serial Cut™ 
Photography & Styling: Bartholot
Design: Think Work Observe
Music: Yiannis Loukos 
Camera: Can Ovalioglu 
Model: Jane Shepherd 
Surreal is real in dementia
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4815
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Published:

Surreal is real in dementia

“Surreal is real in dementia” is a communication campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better u Read More
303
4815
16
Published: