“Surreal is real in dementia” is a communication campaign designed for
Enable Foundation Hong Kong, an NGO creating a cultural model
for better understanding of dementia symptoms.
The campaign visualizes common dementia symptoms besides
the most well-known symptom of memory loss.
The campaign comprises videos, animated icons, print and posters.
Creative direction: Michele Salati
Art direction: Michele Salati + Serial Cut™+ Bartholot
Copywriter: Javier Valero
CGI: Serial Cut™
Photography & Styling: Bartholot
Design: Think Work Observe
Music: Yiannis Loukos
Camera: Can Ovalioglu
Model: Jane Shepherd