The Background:
RJMetrics had conducted an in-depth research project into the growth of ecommerce companies, and they wanted to showcase their findings in a report formated for pdf.
Benchmark report cover.
The Design:
The main challenge of this project was to deliver what could be considered dense information in a way that promoted engagement with the content. The design functions to make the report seem less wordy; to break out key points and make sure they're noticed; and to keep a reader oriented in the flow of the content.
The page is layed out so that no paragraphs are too wide, ensuring that reading is easy on the eyes. Important stats are visually emphasized.
The beiginnings of chapters are clearly indicated by the page design.
Data visualizations enhance a reader's understanding of the research, and the most interesting piece of each visualization is annotated.
Sketches and content layout.
The full 21-page report.
Want to read it yourself? Get the full report here, or check out my more recent project to turn this content into an interactive digital experience.
