The Background
RJMetrics Pipeline is a tool that streams data from a variety of sources to one warehouse, seamlessly. But the experience on the marketing site was anything but seamless; product features were located on one page, supported data sources were on another, pricing was on a third, and the signup page itself was a fourth.
For this redesign, the goal was simple: provide a potential customer with all the information they need to make a purchasing decision — and allow them to make that purchase — on one page.
The Design
An early concern was the sheer amount of content we’d be including. However, our previous research showed that our website visitors were more than willing to read long, scrolling pages — if they were given the right content. The design I created helps deliver this content in digestible chunks while encouraging deeper exploration.
RJMetrics Pipeline is a tool that streams data from a variety of sources to one warehouse, seamlessly. But the experience on the marketing site was anything but seamless; product features were located on one page, supported data sources were on another, pricing was on a third, and the signup page itself was a fourth.
For this redesign, the goal was simple: provide a potential customer with all the information they need to make a purchasing decision — and allow them to make that purchase — on one page.
The Design
An early concern was the sheer amount of content we’d be including. However, our previous research showed that our website visitors were more than willing to read long, scrolling pages — if they were given the right content. The design I created helps deliver this content in digestible chunks while encouraging deeper exploration.
The design highlights key features and offers opportunities for more in-depth exploration.
We’d also conducted A/B tests on our signup experience and had determined that a one-step process (adding the form right on the page) worked better than a two-step (asking a client to hit a button and then enter their email address on a second page).
Multiple signup opportunities are available throughout the page, including in a drop-down page navigation.
I designed custom icons to highlight ley features that differentiate the product from its competition.
I designed custom icons to highlight ley features that differentiate the product from its competition.
The pricing section was a particular challenge; there are five pricing tiers, several differentiating factors, and one group of data sources restricted to paying clients. The design takes these complicated relationships and makes them as clear and simple as possible.
A custom icon set for both RJMetrics products.
Responsive versions.
