Lou Pascucci's profile

BCBSNC Blue Connect Member Page Visual Design, UI/UX

Lead design and UX of BCBS Blue Connect Member Portal + Dashboard. Worked with the marketing team, the development team and the high level executives to come up with a dashboard design for users to track their claims and benefits, pay bills and get updates on new programs that BCBS was offering.

The project won a Web Marketing Association Awards awarded us with the Health Care Standard of Excellence and the Insurance Standard of Excellence.
BCBSNC Blue Connect Member Page Visual Design, UI/UX
Published:

BCBSNC Blue Connect Member Page Visual Design, UI/UX

Complete redesign of BCBSNC member page. Changed from a single text heavy page to a responsive, robust dashboard that delivers custom content to Read More

Published:

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