Tethir Branding

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This is the design of a brand logo I created for a team
of Brown University students' social networking startup,
Tethir. Tethir is a whole new way of networking for
college students to discover and join events or clubs
at or around their school based on tags. Not only will
it make broadcast of events easier for event leaders
and coordinators, but it will also allow students to find
and meet people who have the same interests in a
much quicker, efficient manner.

Sketches and Process

In order to play along with the name of their company as well
asemphasize their easy access to networking, I decided to focus
on the connectivity of letterforms.

We decided to go for a rounded, friendly atmosphere while still
maintaining a modern look in the logo. The shape of the chat box
was inspired by the shape of the tags that Tethir had on their
website in order to highlight its unique value as a social networking
site. The smiley face icon can be used as a smaller logo but is
also indicative of which tags one follows. We wanted the icon to not
only be a logo for the company, but also a mascot character that
users can connect with.