May Kodama's profile

Buy Bye Bye Buy

The title of this project, "Buy Bye Bye Buy" or "ばいばい売買"
is a play on the phonetic similarities between the English words
"bye" and "buy" and the similarly pronounced Japanese words
with the same meaning. 
Buy Bye Bye Buy includes "Taking Home The Japanesque Aesthetic,"
a book about the appropriation of Japanese culture in the home. 
The book shows articles that advertise ways to turn your
house more "Japanese" or more "Asian" in ways that filter
culture through an orientalist lens.
A physical interjection of the spread reveals a more
accurate example of a "modern Japanese home" while
also discussing the dangers of cultural appropriation.
The book is packaged within a tote bag that uses the logo
with Japanese characters as an ironic mockery of trends
 that use Asian characters as decoration. Along with the book
are informational posters and visual representations of the
book that "users" can use to spread the message beyond him
or herself. This packaged set is an educational tool against
cultural appropriation.
POSTERS


Assignment for Type III
RISD 2016
Instructed by Jan Fairbairn 
Buy Bye Bye Buy
Published:

Buy Bye Bye Buy

A packaged set of posters and a book used as an educational tool against the appropriation of Japanese culture.

Published: