Tufenkian Heritage Hotels, the first luxury boutique hotel chain in Armenia, wanted to awake their customers’ memories of what made it special. One thing that made the brand distinctive was the concept of a natural getaway. We linked Tufenkian to nature and harmony, putting accent on it being a refuge, a sanctuary where one can get the most authentic experience and find peace within themselves.

 

The visual concept is reflecting the hotels’ philosophy of using local resources and becoming an extension of the natural setting it is located in. Inspired by the beauty of nature, we emphasized it by creating images using local natural resources: stones and flowers.

What we have created: Communication creative concept; communication materials design, copywriting, photo shoot for promotion materials