The idea behind the brand was to create an energy that would just give the viewer a nudge or a push that would go over the tipping point of trying something new.

 

Day to day living has its routines but changing a dull day with an interesting and attention grabbing brand with tasty and healthy products could add a positive, extra hour to anything that is worth doing.

 

I had visited a company that was putting a trip together to walk the Annapurna mountain range. What was surprising is the young and old generations that were going to work as individuals and together as a team to conquer a mountain that is well over 4000 meters. What must these people be thinking and the preparation that would have to be done? I thought I could apply this feeling to my establishment.