Samsung had revealed it's revolutionary and stunning 75" Smart TV to the world. Next, it was our turn to give Samsung's VIP customers in Jordan an idea of how incredible entertainment could be. We believed the best way was to invovle them in a hands-on experience.
We did this first with a true-to-size foldout, deliverd in a DM kit designed to look like a Samsung TV box. To give the kit the VIP twist, we included a free GALAXY Tab, which the receiver could use to arrange a private demonstration of the 75" Smart TV.
To keep upping the ante, the demonstration was brought to them. A truck with its inside transformed into a faux living room equipped with the TV arrived at their preferred address. From there, Samsung's leading project manager then showed them the TV's great features.
We did this first with a true-to-size foldout, deliverd in a DM kit designed to look like a Samsung TV box. To give the kit the VIP twist, we included a free GALAXY Tab, which the receiver could use to arrange a private demonstration of the 75" Smart TV.
To keep upping the ante, the demonstration was brought to them. A truck with its inside transformed into a faux living room equipped with the TV arrived at their preferred address. From there, Samsung's leading project manager then showed them the TV's great features.
DM Kit
Belly band containing letter and foldout
Letter
Foldout
Tab with scheduler
Truck branding
