Imseeh is Jordan's leading luxury jewelry brand. It prides itself on being the best choice for life's special occasions and always wants its pieces to shine. Below is a growing collection of ads featuring Imseeh's jewelery in head-turning concepts that I cracked with the team.
Mother's Day 2014
Imseeh wanted to show that it was the perfect gift choice for mom. I saw that the bracelets (designed to spell "mom" in Arabic) were round and circular, so I decided to use them as part of the copy. The message defines Imseeh as the sole brand for Mother's Day. Design done by Firas Hammoudeh.
Weddings Ad 2014
Rather than describing love and marriage, this ad took a moment to say congratulations (mabrook) to all those saying their vows. Again, the jewelry itself was used in the copy to get the message across. Design done by Fahed Abu Rabee.
Christmas Ad 2013
With three limited-edition rings out for the holidays, Imseeh wanted to say that they were choice for luxury jewelry. By purchasing Imseeh for their loved one, a man was sure to reach the status of historical gift giver. Design done by Ruba Shakatreh.
