I was commissioned by Black River Agency in Johannesburg to do a typographic illustration for the back-wall lightboxes at LEGiT stores across South Africa. The brief asked for a bold, eye catching type treatment for their tag line "Don't tell me what to wear" while incorporating campaign driven call-outs around the main type.
The final artwork is 1.5m x 2.5m.
OTHER IN STORE ELEMENTS:
Agency: Black River
Creative Director: Heloise Byrne