I loved working on this project! When I was a designer at Struck, Nickelodeon asked us to create a style guide for the TMNT franchise. They re designed the characters, fine tuned the storyline, bringing the green freaking things to this century.
The new Turtles needed to feel urban, skateboard-ish, asian inspired and were meant to appeal to kids and young teens.
The project took almost 2 years and the final product was a huge book with hundreds of illustrations, logos, icons, textures, background, product applications, etc.
Its fun to be able to go to Walmart and get a king size bed sheet with colorful alien looking sewage monsters. (Even a kid portable potty with Splinter's face on it, still haven't been able to find a good place for it, but I know one day I'll be glad I got it.)
