Master program collaborative project where a possibility to disrupt the fitness industry was detected and developed. Working with blue ocean strategies, design thinking methods and growth hacker marketing techniques were utilized to create and develop a business plan, pitch deck for potential investors and a functional App prototype were we could demonstrate its interphase and UX.
WeMove is an online platform for freelance instructors to curate fitness classes in NYC with an emphasis on social motivation. Freelance instructors curate fitness classes in vacant spaces such as unreserved and available studio spaces, dance studios, and halls around NYC. The users find these classes through the customization feature of the app, which caters to their interests, personal information, and location implements the crowd-funding model.
Thought this project I was the leader in charge of the initial research phase, which consisted of the visualization of the quantitative and qualitative research gathered, the landscape observation and brainstorming sessions. Once the idea was solidified as a group we develop a business model. My talks consisted on the development of the marketing strategy, App UX, collaborated to build the financial business model and growth strategy plan.
Link to compleat Bussines Model Report.
